Alcohol promises such a lot
One of the things that I have noticed about alcohol is that it promises such a lot. It doesn't matter what group it belongs to (beer, wine or spirits) alcohol offers:
A sense of Relaxation
A Cool drink on a hot day
A refreshing Drink on a cold day :-)
A sense of comfort Reaching Out to others - to talk, to share stories, to relax together, to have fun
The ability to Forget all of one's worries in the world
Being able to go to Sleep easily (at least temporarily)
A feeling of Fitting In with others who hang out with alcohol, of being 'not boring'.
And then I remember all of the Dirty Tricks of alcohol...